The Brand Disrupting Corporate Merch - Courier

"With 79% of consumers now looking for utility and practicality in merchandise, Merchery brings deliberate awareness back to the products we use daily: ‘Consumption now is short-termist: you get something, you like it for a week, then you throw it away,’ says Simon. ‘Crafting a story around the product increases its emotional value and the consumer is less likely to think of it as disposable. "

Discover more about how Simon and Benoit launched Merchery, a catalogue of sustainably sourced promotional products that last, including stationery, clothing and drinkware.

👉🏼 Read the full story here.