Landing in New York City

Moving to a new city, especially one as big and bustling as New York City, can be a life-changing experience. We are so excited to be able to say that we have finally landed in the city that never sleeps and that we are more ready than ever to make the brand of our U.S customers shine in real life!

As of day one, we noticed that the city is filled with endless opportunities and as many know, has a fast-paced lifestyle and diverse culture. We personally love it and we are eager to learn more about the way of doing business here and get to understand what people are looking at when they order merch.

Together with Nathalie, we arrived here and had to accommodate to the city. This starts with finding a place to live, do all the administrative stuff and also find a new office. We found ourselves a really cozy coworking space in Soho - the Malin. Every day we come there not fully realising yet where we are and the chance we have :-)

We also had the chance to welcome our first intern, Svenja. She is helping us on the marketing and content side and we are really excited to see our team already growing here.

Growing in a new country

Expanding a business in a new country is an exciting and rewarding journey, but it also comes with many challenges. While the United States and Europe share many similarities, there are also differences in terms of culture, regulations, and market conditions that must be taken into account. By being here, we get to understand new consumer behaviour and trends & we are happy to bring a sustainable touch to this industry.

Despite the challenges, moving to a city like New York can be a truly rewarding experience. The city is full of energy and vitality, and there is always something new to discover. The diverse culture and endless opportunities make it an exciting place to live, and it’s a great place to meet new people and make lifelong connections. New York City has something to offer to everyone and we are ready to catch every opportunities that we encounter.

Here are my first words about the city that never sleeps... Do not hesitate to reach out to us or even stop by at our office to grab a coffee together, we would be happy discuss your future merch projects!

Keep an eye out for more of our adventures...

xxx Pauline